WEB5 days ago · The Swachhata Hi Seva (SHS) 2024 campaign was launched by the Ministry of Jal Shakti and MoHUA as part of the Swachh Bharat Mission's (SBM) tenth anniversary. The theme, "Swabhav Swachhata, Sanskar Swachhata," emphasizes collective action and citizen engagement for cleanliness. ------------. SHS 2024 focuses on three key pillars: