Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
Six Steps to a Successful Product Rollout - Chief Marketer
WEBAs for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...
Brands on Fire: SmileDirectClub - Chief Marketer
WEBApr 1, 2020 · SmileDirectClub, a teledentistry company that helps consumers straighten their teeth through 3D impressions and customized aligners, is based on an important insight: 60 percent of counties in the United States don’t have an orthodontist’s office. Teeth straightening can also be too expensive for the average consumer.
About Chief Marketer
WEBWELCOME TO CHIEF MARKETER: THE INDUSTRY’S ONLY ‘POWER PORTAL’ Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more—an aggregate audience topping 1.1 million readers.
Wal-Mart Launches New Marketing Slogan - Chief Marketer
WEBFriday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by Global ...
Reebok Launches 'I Am What I Am' Campaign - Chief Marketer
WEBFeb 15, 2005 · This spring, Reebok plans to launch an online forum giving consumers a chance to create their own “I Am What I Am” ads or to nominate someone who they feel embodies the campaign message online at RBK.com. Reebok is tapping star power with the likes of Allen Iverson, Jay-Z and Lucy Liu to promote its latest brand position and global ...
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
Understanding How Macro and Micro Forces Influence Marketing
WEBMonday, June 20, 2016. B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.
Anthropologie CMO on Becoming Digitally-Proficient, Courting …
WEBNov 3, 2023 · Photo credit: Anthropologie.com. At an Advertising Week panel in New York City last month, Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
WEBStaying the same. 14%. 42% Increasing. 40%. 4% Decreasing. B2B Marketing Outlook ReportMETHODOLOGYThe 2019 Chief Marketer B2B Marketing Outlook Sur. vey was fielded in August 2018 via email.A total of 309 responses were received; 72 percent of respondents market to businesses, 24 percent market to businesses and consumers,