Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 · Share. ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group. The emotive spot features Professor Noel Fitzpatrick, also known as the Supervet, who is a ...
On The Beach by Quiet Storm | Creativebrief
WEBOn the Beach was born in 2004 as a start-up and in the space of just a few years became the number 3 operator in short-haul beach holidays, behind TUI and Jet2. Driven by its ambition to become the no.1 beach holiday provider, the brand decided to up its offer for the 2022 summer season, adding a couple of great free perks to its 4 and 5 star ...
Creativebrief | Connecting progressive brands and agencies
WEBPremium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele. Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the ...
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket …
WEBBE THE PIRATES, NOT THE NAVY McCann Manchester is the agency behind Aldi’s explosive growth. Provocative, humorous, irreverent work over 18 years has seen the discounter rise from ridiculed foreign oddity to the epitome of savvy shopping.
IKEA 'The Wonderful Everyday' by Mother London - Creativebrief
WEBThe Wonderful Everyday platform delivers across a range of products and a depth of channels. It’s an organising idea that influences the entire IKEA business - from brand, to products, store openings and colleagues. It stretches across home themes like sleeping, cooking, playing, storage and celebrates them all in equal measure.
The Top 30 agency case studies | Creativebrief
WEBBelow are the Top 30 most viewed case studies on Creativebrief.com during August 2024. 1.
Marketing trend - Make It Memorable: Driving trial through …
WEBJul 26, 2016 · Lotus Challenge An Ultra-Competitive Audience. Lotus wanted to drive trial of the new Lotus Evora 400, the fastest, lightest, most agile Lotus ever. For an audience that can afford the best, it’s hard to make something truly desirable, unless you tell them they can’t have it. #ITSNOTFORYOU was a campaign created in partnership with Bloomberg.
Duracell launch addictive AR game to bring the bunny to life
WEBAug 8, 2022 · Using classic 8-bit retro style, the game aims to appeal to social media users’ sense of nostalgia. Gameplay sees participants steer the Duracell bunny through an obstacle course, jumping over rocks, cacti and walls with the chance to get a power boost from Duracell batteries along the way that allow Bunny to …
WEBl hearts. The Outlaw is designed to buck tradition. An always thrilling energy, The Outlaw takes. the beige bri. ade and crushes it under its heel. Who nailed i. , Smirnoff Vodka, Harley Davidson, BrewdogEXPLORERThe Explorer is the. adventurer who seeks out new experiences and ideas. This archetype values free. , individualit.
Nando’s campaign highlights the brand’s unique impact on culture
WEBMar 16, 2023 · In Nando’s latest campaign, ‘This Must Be The Place’, the brand is seeking to build on these cultural touchpoints by showcasing these unique moments. Directed by Jonathan Entwistle, the youthful, funny and upbeat film plays out scenarios synonymous with the much-loved chicken chain that viewers will undoubtedly relate to.