Digital Marketing News | Marketing Dive
WEBThe rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Kantar deepens data pool with Numerator acquisition reportedly …
WEBApr 23, 2021 · Kantar reached an agreement to acquire Chicago-based market intelligence company Numerator from investment firm Vista Equity Partners, according to a news release. The deal, expected to close in the third quarter, is valued at $1.5 billion, sources familiar with the matter told Reuters. Through the transaction, Kantar gains Numerator’s ...
Social Media Marketing News | Marketing Dive
WEB2 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
WEBOct 18, 2022 · That might explain why Domino’s execution paid off despite some of the results not registering as gangbusters on a surface level. A Kantar analysis revealed a 30-second cut of the ad for broadcast, titled “Strange Order,” played as average among a general population of 18- to 65-year-olds. “It didn’t necessarily land,” said Trumbull.
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
WEBJan 13, 2022 · Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week. The analytics company predicts mobile ad spending will notch $350 billion by the end of this year, spurred by a continuation of pandemic-induced changes to users’ habits.
How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok
WEBNov 4, 2021 · After spending $3.6 million to run ads on TikTok in the first eight months of 2021, Dr. Squatch has cemented its place among marketers on the social video app, according to company data shared with Marketing Dive. TikTok has become a key part of the brand’s effort to boost sales, which exceeded $100 million last year.