WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits ...

WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the ...

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed ...

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...