Astronomer has hired Gwyneth Paltrow as a "temporary spokesperson" following the social media firestorm that involved two now-former company executives and a Coldplay concert “kiss cam" last week.Paltrow appeared in a television-style spot on Astronomer's social media on Friday making a pitch for the company's everyday strengths.

Kristin Cabot, the chief people officer of Astronomer, has resigned, the company confirmed to CNN Thursday.

The video, which showed the pair swaying to music at the concert before trying to hide, gained millions of views on social media.