Blue Origin is reinventing itself under a new CEO, who spent 15 years at Amazon. A culture change and new launch could help it compete with SpaceX.

Dave Limp told CNBC that he only had one question for Jeff Bezos when he interviewed last year to become CEO of Blue Origin: Is it "a hobby or a business?"

Blue Origin is preparing to launch its NS-27 mission with the RSS Kármán Line, its new crew capsule, on Monday at 9AM ET. It will be the first launch for the capsule, which the company says in its announcement will have improved performance and reusability, along with “an updated livery, and accommodations for payloads on the booster.”

Blue Origin prepares to launch new spacecraft on NS-27 mission, aiming to compete with SpaceX. Second flight in 5 months showcases improved capsule and ambitious goals.

American aerospace company Blue Origin is building a complex for research, business—even hospitality. We explore what that may look like.