Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...

Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

"From bean to cup, it’s the people at Starbucks that make us special," Niccol told shareholders during its annual meeting, ...