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What actually went wrong at Jaguar

Plus, Jaguar’s problems are more fundamental. Although most legacy automakers have tried to manage a smooth transition to ...
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Jaguar CEO to Retire Following Last Year’s Ad Controversy

Jaguar's CEO, Adrian Mardell, resigned after the luxury car brand faced backlash from a controversial ad aimed at rebranding ...
autoevolution1h

Reborn, Refocused Jaguar Type-00 Coupe Has a New ICE Purpose, At Least Across Imagination

London, UK-based virtual artist Al Yasid, better known as "al.yasid" on social media, decided to have a digital go at making ...
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Jaguar Land Rover names Tata Motors CFO as top boss after rebrand controversy

Mardell has been with Jaguar Land Rover, which is seen as the cash cow for Tata Motors, for more than three decades. Balaji ...

Donald Trump Praises Sydney Sweeney’s “Hot” American Eagle Ad, Slams Jaguar and Taylor Swift

Former President Donald Trump turned heads once again this week with a viral Truth Social post that praised actress Sydney ...
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New Jaguar Type 00 Reveal with Revolutionary Design

The Jaguar Type 00 introduces a bold new design language while retaining the essence of the brand. Explore its styling, ...

Jaguar's controversy explained: What happened and what Trump said

Critics of the ad included personalities like Elon Musk, who wrote on X, "Do you sell cars?" and conservative personalities like Andrew Tate and Nick Freitas. Following the announcement of Jaguar's ...

Jaguar replaces 'woke' chief: Tata CFO PB Balaji to take over in November after rebrand backfires

Balaji (pictured) will replace Adrian Mardell, who last week said he would leave following a contentious rebrand last year.