As Prime Day event has started on Amazon, there’s an exceptional deal on the LG OLED evo C4 Series 4K TVs which offers unprecedented value across multiple screen sizes. The good news it that this deal is accessible to all customers (not just Prime members).

LG 65" B4 OLED 4K TV: was $1,596 now $1,296 @ Amazon The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode.

You can get the 55-inch LG C4 in the US for a record-low price of $1,296.99 (was $1,999.99) at Amazon US and if you're in the UK, the 55-inch model is available for a lowest-ever price of £1,148.60 (was £1,238.80) at Amazon UK.