Shaquille O’Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

Shaquille O'Neal opens up about his decision to purchase the Reebok brand and how his mission to revite it stems from Michael ...

Shaquille O'Neal didn't know what to expect of his son, Shareef, working for Reebok but he did have concerns on whether he ...

Shaquille O'Neal: "If I Were Playing Right Now, I'd Be A Trillionaire" originally appeared on Fadeaway World. Shaquille ...

"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

You'll have to be a pretty big Shaq fan or "sneakerhead" to get the most out of Power Moves, which blurs the line between ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

Reebok was a symbol of greatness in basketball, competing head-to-head with Nike thanks to legendary models such as the "Pump" and the "Question," and backed by figur ...

Groundbreaking designs and high-profile endorsements from stars like Shaquille O’Neal and Allen Iverson helped push Reebok to the forefront of basketball culture. But a downfall soon followed.