Microsoft announced two new AI agents for sales that double as a competitive response to Salesforce in an area where both companies are placing big bets.

Salesforce has launched a new marketplace for its Agentforce AI platform that should allow partners to build and monetize agentic artificial intelligence components.

While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize. The post Salesforce & Microsoft square off with new AI sales agents appeared first on MarTech.

Salesforce Inc. today launched Agentforce 2.5, the next iteration of its platform for artificial intelligence agents, which allows agents to act proactively based on changes, function autonomously and interact with users more efficiently.

Salesforce on Tuesday launched AgentExchange, a marketplace for Agentforce, allowing partners, developers, and the Agentblazer community to build and monetise AI components. The platform supports businesses in the $6 trillion digital labour market.

The agents are part of Microsoft 365 Copilot and can be used to automatically generate and communicate with sales leads.

With today’s announcement, AgentExchange will build on the success of Salesforce’s AppExchange, the company’s existing app marketplace that has grown to more than 13 million app installations. Instead of apps, it will house skills and capabilities for AI agents and act as a marketplace for what the company calls “digital labor.”

Redmond says you could ask one for a 'list of deals ... at risk of falling through' Microsoft today announced two software agents that automate certain business functions for Dynamics 365, its enterprise resource planning and customer relationship suite,