UFC CEO Dana White intends to finally pull the trigger on promoting boxing. The mixed martial arts promoter's hot-and-cold flirtations with boxing appear to be over, with White claiming he'll enter the space more aggressively in 2025.

“There’s a million reasons why now is (the time),” White said. “If you notice as far as boxing, even as much money as Sheikh Turki is throwing into this thing, television deals aren’t really abundant right now. There are just a lot of things I think I can do that other people haven’t done yet.

By his own admission, UFC CEO Dana White has been talking about getting into the boxing game for a while. Apart from dipping the UFC's proverbial toes in the water with things like Zuffa Boxing and the backing of the sport and boxers like Callum Walsh on UFC Fight Pass,

Mike Tyson has welcomed Dana White’s venture into boxing is going to provide a huge boost to the sport. White, the chief executive officer and president of the Ultimate Fighting Championship (UFC), has transformed the sport since he took over in 2001.