Fears plans to attract 'luxury' tourists will make holiday hotspot 'posh'
While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.
Luxury hotels are redefining the Swiss Alps
The global elite is back in the Alps, and luxury resorts are taking over. But where does that leave Swiss winter sports fans?
Business Insider India6y
A 5-star boutique hotel in Switzerland with a world-famous infinity pool no longer has to pay for advertising, thanks to Instagram
A five-star hotel in the Swiss countryside has become so Instagram-famous that it doesn't even need to pay for advertising anymore. Thanks to the popularity of its infinity pool on Instagram ...
U.S. News & World Report8y
Hotel Schweizerhof Luzern
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