Gore Verbinski says Hollywood needs a rating system for AI use in movies, and scripts written by AI should get the harshest grade possible.

Quilty, which makes a tool that uses AI to evaluate and score a screenplay to help determine its producibility, has landed ...

When Quilty hit the industry trades earlier this year, the AI startup promised that its tool could accurately predict a ...

When it comes to artificial intelligence, Hollywood studios have tread lightly, insisting that human actors, writers and ...

Hollywood loves efficiency. So when generative AI started being used to produce loglines, concept art, rough cuts and even serviceable dialogue, the industry did what it always does: It experimented.

AI company Quilty claims to forecast a script's potential box office performance, though their methodology raises some eyebrows.

Over the weekend, organizers of what was described as a “Willy Wonka Experience” in Scotland duped unsuspecting parents into bringing their kids to a truly dismal event using clearly AI-generated ...