This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. This acquisition will significantly expand the capabilities of the ...

When we launched the API back in July, we had some ideas as to how to gauge success from a metrics perspective. Some of those success measures were around adoption by member stations, others we based ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

It’s time CIOs stop boasting about how many APIs they have and start showing how those APIs actually make money and cut risk. In 2025, boards are asking harder questions about technology investments.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how ...

The “API Economy” is much more than just a buzz phrase. It’s become a key enabler of digital transformation and agile businesses. In a recent report, McKinsey explains, “As the connective tissue ...

Epic Games has launched the Fortnite Data API, making additional engagement and retention metrics for games like Fortnite Battle Royale available to third-party UEFN creators and companies. Epic says ...