When a creative agency pitches an advertising concept for your product, they may create what is known as a moodboard. The moodboard presents the aesthetics and flavor of your brand, as the agency ...

Advertising campaigns help business owners and their teams outline the best strategies and tactics for promoting the company's products and services. Whether you offer a product or service, or plan to ...

The Daily Press’ annual ‘Design an Ad’ Contest is returning, continuing a longstanding community tradition that connects ...

As more and more ads are consumed on smaller screens, and ‘tapping’ overtakes ‘clicking,’ many advertisers are designing with mobile in mind. Throughout the year we've seen big Facebook ad design ...