Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...

Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video on demand (VOD). To help answer that call, Adobe has enhanced ...

Adobe’s “Experience Business” campaign is the largest cross-media ad campaign implemented solely through a programmatic platform, according to a press release from the tech company. The effort rolled ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe has acquired video advertising platform Auditude, the companies ...

Though Adobe’s (ADBE) advertising software business is struggling right now, markets are pleased with how well its media and document software businesses are ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...