A carefully crafted advocacy letter will make an impactful first impression. Often, an advocacy letter is one of the first communications between an attorney or adjuster and the medical expert. Many ...

Advocacy is a necessary force for driving policy change and addressing systemic issues that hinder the progress of historically marginalized communities. Moreover, it offers a significant opportunity ...

In a global economy where public policy can impact businesses in wide-ranging ways, lobbying can be a crucial part of a larger corporate public affairs strategy to safeguard and advance a corporate ...

As an advocacy strategy consultant and evaluator for the last two decades, I’ve supported many foundations in thinking about what it takes to win a particular policy or system change. What will it ...

In today’s digital world, corporate advocacy campaigns need advanced technological solutions to get the right message to the right audience at the right time. Bloomberg Government is an all-in-one ...

As a Customer Success Manager (CSM) with years of experience, I’ve learned that one of the most frustrating aspects of our role is seeing customers who are genuinely satisfied but not actively ...

Destinations International has unveiled an expanded advocacy strategy and leadership structure to strengthen the role of destination organizations as community leaders. The initiative, guided by the ...

When the C-suite gets involved in promoting their company’s brand and its initiatives, their executive advocacy can help to humanize the company’s leadership, enhancing its reputation and visibility ...

Please provide your email address to receive an email when new articles are posted on . The ever-shifting political landscape in the United States has made advocacy a critical component — and ...

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...