This is the first Prime Day event that Amazon will host since the launch of Alexa for Shopping.

Amazon’s biggest shopping event has a hidden AI angle.

Amazon is inviting Indian users to beta-test a Hindi version of Alexa+, its generative AI assistant, as it expands beyond English-speaking markets.

Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in ...

Internal Amazon metrics have created a rosy view of the impact from Alexa and Echo on the company’s revenue from other services. This led Amazon to continue investing heavily in its devices business ...