It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a new component to its platform that will allow marketers to use their ...

AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...

Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments quickly. The system, called ANNA, is still in beta and uses ...

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