According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Apple introduced a new version of the Vision Pro with M5 chip this week, and it came with a Dual Knit Band that Apple says is more comfortable to wear for long periods of time. M5 Vision Pro buyers ...

Last week Apple released feature-packed updates like iOS 26.2, iPadOS 26.2, and more. New features for visionOS 26.2 appeared minimal during the beta process, but it turns out, the update actually ...

300 people are gathering in San Diego to explore the uses of Apple’s spatial computing headset for surgery and other medical applications. In early 2024, Ryan Broderick, a surgeon at UC San Diego ...

Apple today released a new Developer Strap for the Vision Pro, on the same day as the Vision Pro with an M5 chip became available to purchase at Apple Stores. The second-generation Developer Strap ...

We’ve not yet seen the full rollout of Apple’s M4 chip family — the M4 Ultra is still yet to make an appearance — but already we’ve just learned that the M5 chip is now in production. That means it’ll ...