It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

There’s never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with the competition requires constant learning ...

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more ...

Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results. Leveraging smart bidding allows advertisers to take advantage of ...

Learn the factors that are more important than ever to optimize for automated PPC. As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else ...

PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing, and now AI-driven creative. The systems running our campaigns are, for ...