In the dynamic landscape of automotive marketing, a new trend is emerging that could reshape how brands engage with consumers: blockchain technology. This approach leverages the inherent capabilities ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

Editor's Note: This story ran in a previous issue. For an 11th year, MediaPost is naming its picks for top automotive marketers and agencies. Mike Tripp was recently named MediaPost’s automotive ...

InvoiceDealers was formed in 1998 to provide marketing data and consulting for automobile dealers, their customers and manufacturers. The company will continue to operate its consumer site, ...

In this episode of Adspeak by ADWEEK, host Rebecca Stewart leads a live Brandweek conversation with Matt Kerbel of Turo, Scott Baker of Porsche, and Doug Zarkin of Take 5 Oil Change on the future of ...

Auto companies’ marketing spending last year appears to have declined less than some observers expected, buoyed by big branding efforts designed with the future in mind—and the transition to electric ...

Hyundai Motor America didn't run a Super Bowl spot this year, but it still grabbed some attention from the sidelines for its Ioniq 5 electric crossover. The Korean automaker instead opted for an ...

As companies vie for competitive advantage, marketing and sales intelligence for the automotive industry has become a critical focal point. Our carefully compiled and professionally written content ...

India's automobile industry entered 2026 navigating two contrasting realities. Vehicle sales have remained resilient even as marketing budgets have become more disciplined. Now, just as automakers are ...

For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous ...