Can a bank advertising campaign really make one smile? Community Bank System's certainly tries. Its cheerful collection of print ads features photos of attractive, grinning Americans and tries to ...

Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...

When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...

At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer ...

PITTSFIELD — Pittsfield Cooperative Bank is bringing the past into the future with its "Where’s the Action?" campaign, a bold reimagining of its classic, hand-illustrated advertisements from 60 years ...

In December 2023, the Federal Deposit Insurance Corporation (FDIC) finalized amendments to its rules on official FDIC signage, bank advertisements, deposit insurance misrepresentations, and the misuse ...

Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...