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Local SEO is a smart skill set to master, especially if you have a local business. All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO.

New to SEO? If you're not sure where to gain experience, check out this advice from a long-time SEO pro, so you can become great at it. Learning SEO can be daunting. I’ve been working in search engine ...

You don’t have to be great with technology to understand SEO, and if you’re a business owner, you certainly don’t have to become an expert in it—you just need to know enough to develop a strategy and ...