Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...
Psychographics is a powerful tool for B2B marketers to understand their target audience and create more effective marketing campaigns. It involves studying the attitudes, values, interests, and ...
Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...
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