Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

Can Human Behavior Be Influenced Without People Realizing It? From Controversial Subliminal Advertising Experiments To ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged friends. Now new ...

Subliminal messaging has been around for decades, and there have been mixed opinions on whether or not they have an effect on human behavior. Subliminal messages started gaining traction in the 1940s, ...

Did you know that investors prefer IPO stocks with pronounceable company names as opposed to unpronounceable names? They even prefer the pronounceable stocks even over a long term basis of six months ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

EVANSTON, Ill. --- Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged ...

That said, subliminal stimuli and consciously detectable stimuli could influence our behavior without our knowledge when they’re used right. For instance, one purpose of playing upbeat music in ...