Something I know many of my clients grapple with is how (and whether) behavioural economics intersects with segmentation. Think of it this way: behavioural economics is about similarities, while ...
Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...
The role of segmentation in modern businesses is “fundamentally changing”, according to a panel of industry experts gathered at Sony Music’s Kensington offices. The days of models based entirely on ...
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