Minimalism is very much the rage these days, and I personally love it, but the recent spate of new automotive logos has got me wondering, does minimalism work on company logos or have they so far been ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I had the great fortune to have an in-depth conversation with Rob ...