QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps. App Radar is an app marketing and analytics platform. The strategic collaboration positions ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...

The Apple Watch helps people track their health and fitness, but it can also be a great tool to help people stay productive and get work done. This is especially true for people who get easily ...