Add Yahoo as a preferred source to see more of our stories on Google. Misspelled brand names can be catchy – but don't always connect with consumers. AP Photo/David Zalubowski Consumers don't mind ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Add Yahoo as a preferred source to see more of our stories on Google. CandyRetriever/Shutterstock I grew up in a household of budget shoppers. It wasn't until I moved ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

Consumers don’t mind when companies use misspelled words – think Lyft for “lift” or Froot Loops for “fruit loops” – as their brand names, as long as the alterations aren’t too extreme and the ...