Dfinitiv today introduced SmartCXP AI™, a platform for loyalty programs to build and manage branded experiences in AI assistants, ...

If you ask most marketers what their loyalty program is for, the answer is almost always the same... driving repeat purchases through discounts and points. But there's a problem. When loyalty programs ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

Loyalty programs are shifting away from being stand-alone to integrating seamlessly within marketing. Here’s how to get your program ready for the future.