Brand B has a far higher customer lifetime value than Brand A. This calculation should work for you with every customer in your business. In some industries, however, it's easier to understand and ...

When considering CLV, you can work in either historic (after the fact) or predictive figures. To calculate the historic CLV, you add up every transaction from the first (T1) to the most recent (Tn), ...

Calculating Customer Lifetime Value isn’t as complicated as it seems. Before you can find the CLV, you have to solve for the Lifetime Value (LTV). The LTV is the average value of sale × number ...

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Ultimately, your growth is pinned to that of your customers. Knowing how to calculate customer lifetime value reveals the potential sustainable revenue that occurs after the sales event.