Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

The average car loses 31.0% of its value after 3 years, but yellow cars only lose 24.0%, while gold cars lose 34.4% of their value Gold, white, and black cars drop the most in value, losing over ...

Most Americans are choosing neutral grayscale colors for their new cars, according to a recent study. Grayscale colors, including white, black, gray, and silver, now make up over 80% of the car market ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Car colors can settle deep into one’s cultural and emotional framework — even if they weren’t alive at the time, many still associate a certain type of brightly-colored van with the freedom-loving ...

An old joke from grade school asks, “What do we get when all the cars on the road are painted white?” The answer, “A white car-nation.” Indeed, white has become the most popular vehicular color ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

Choosing a car's color feels like a simple decision, but researchers and marketers have spent decades studying why certain colors resonate with certain personalities. The paint you choose communicates ...

If you were asked to guess the most popular car color in America, your first guess is likely black or white. The good news is that you have a 50/50 shot of being right. The more difficult question is ...

In the world of automobiles, the color of a car can be a defining characteristic, often reflecting the personality and style of its owner. Recently, iSeeCars conducted a comprehensive study analyzing ...

(iSeeCars) – Only 20 percent of today’s cars are non-grayscale colors (white, black, gray, and silver) compared to 40 percent in 2004. Colorful cars continue to lose ground against the ever-dominant ...