Whether it's a little red Corvette or a pink Cadillac, picking just the right color can be as important to car buyers as price and options. But letting emotions play a big role when it comes to car ...

Does your car "color" your personality? Car color can act as a psychological shortcut that expresses how we want the world to think about us. Gender and age influence choices, along with what colors ...

How much does your car's color affect its resale value? Certainly more than you may have initially believed. A new study performed by iSeeCars analyzed the pricing data for over 1.2 million three-year ...

Automobile buyers are choosing lighter car color shades in North America, according to GM coating supplier BASF, which just released its 2023 BASF Color Report for Automotive OEM Coatings, with silver ...