Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

Consumers want to be healthy. This has always been true to some extent, but lately this desire has been manifesting itself in strong interest in ingredients lists – consumers are increasingly looking ...