Cleanipedia, a content hub for homecare by Hindustan Unilever, has launched #SaafDiwaliShubhDiwali, a month-long festive campaign to prepare users for Pre-Diwali cleaning. #SaafDiwaliShubhDiwali is a ...

Despite Cleanipedia's existing good traffic metrics, there was inconsistency in ad performance, with some ads generating significantly better results than others, indicating room for improvement. The ...

Cleanipedia.com: Unclean Catalogue Cleanipedia, a website dedicated to cleaning and household tips, increased website usage in South Africa by creating a series of online videos that offered the ...

Unilever is rounding out a collaboration with TikTok that has allowed the CPG giant’s Cleanipedia to act as the exclusive sponsor of #CleanTok, the most popular hashtag on the short-form video app.

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Unilever is shifting its approach to how it builds brands, with influencers becoming a central aspect of its media strategy. Upon assuming control of the consumer goods company in March, CEO Fernando ...