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Client-side apps vs server-side apps: Pros and cons

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Streaming Media Magazine

Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
Streaming Media Magazine

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...