Yesterday we brought you the news that Coca-Cola has launched a new brand identity; a complete design overhaul by JKR with a strong focus on typography. This includes much more prominent use of the ...
Creative Bloq on MSN
Did Coca-Cola need to rebrand? Design experts weigh in on the new look
Small tweaks can have a big impact on a brand identity.
TCCC stands for “The Coca-Cola Company” and “unity” stands for, I guess, the idea that this one font can unify much of Coca-Cola’s messaging, but also hints at Coca-Cola’s long-standing advertising ...
Coca-Cola announced a subtle tweak to its brand design on Monday. The iconic beverage company dubbed it a “visual refresh,” and there’s a new 90-second video to announce the changes. But social media ...
Discover how the Coca-Cola logo has stood the test of time.
Coca‑Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving,” said Arnab Roy, President, Coca‑Cola Global Category.
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