After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

For more than two decades, Coca-Cola has been a staple in Michigan State University dining halls, supplying the fountain drink machines that thousands of students use each semester. The "Mountain ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Order a fizzy drink in Baghdad or Beirut and chances are you’ll be served a Pepsi. Unlike anywhere else in the world, in the Middle East Pepsi has managed to trounce Coca-Cola. Its success is part ...