"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

You have a preference between Coke and Pepsi. You’re sure of it. You’ve been sure of it since you were old enough to order ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

Students in Roslyn Middle School’s business class went back in time to recreate the famous blind taste test between Coke, Pepsi and RC Cola. Before the experiment began, nearly 90% of the class ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

Add Yahoo as a preferred source to see more of our stories on Google. Dr. Akshay Syal joins NBC News’ Gadi Schwartz for a blind taste test comparing the current corn syrup formula and the cane sugar ...

Since President Trump's announcement that he wants Coca-Cola executives to switch from high-fructose corn syrup to “real cane sugar” in U.S. Coke products, several Washington Post workers tested ...