The novel tech should allow scientists and filmmakers to produce videos that accurately represent the colors seen by animals such as bees for the first time. Reading time 3 minutes Scientists say they ...

Colors are widely used in communication within and among animal species. For example, peacocks proudly display their vibrant tails, adorned with iridescent eyespots, to attract peahens for courtship.

A shiny is a very rare Pokémon that comes in a different color than usual. It may be a fictional concept, but nature has no shortage of similar surprises. Animals, plants, food, and other unexpected ...

In nature, the ability to change color can be key to survival. Vision is a very important sense in much of the animal kingdom, and many animals have come up with unique ways to use this sense to ...

A recent study finds that color vision evolved in animals more than 100 million years before the emergence of colorful fruits and flowers. And there has been a dramatic explosion of color signals in ...