Evaluative conditioning (EC) refers to the process by which an initially neutral stimulus comes to elicit positive or negative responses through its repeated pairing with a valenced stimulus. This ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

This is a preview. Log in through your library . Abstract A relatively recent innovation in research on attitude constraint is the specification of hierarchical models of mass belief systems, where ...

This study examined the relationships between religious orientation and components of religious attitudes. Religious orientation was measured using Batson, Schoenrade, and Ventis' (1993) Religious ...

Given enough time and money, your competitors can duplicate almost everything you've got working for you. They can hire away some of your best people. They can reverse engineer your processes. The ...