The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Apple yesterday unveiled its all-new Apple Watch Ultra, which the company says is "inspired by explorers and athletes" and "a versatile tool that empowers users to push their boundaries with adventure ...

Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...

Responding to growing environmental concerns, companies across industries are searching for ways to make their products more sustainable. Many factors come into play when determining whether a product ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...