As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Pricing strategists are navigating the possibility that input costs, the economy and consumer behavior may all shift drastically. By Sarah Kessler As companies scramble to respond to President Trump’s ...

Consumers aren’t the only ones concerned about the very real possibility that prices will rise due to the imposition of tariffs. Retailers are worried that higher prices will be the ultimate “friction ...

In today’s hyper-competitive retail landscape, pricing decisions can make or break profitability. Gone are the days when a simple "cost-plus" model could guarantee profitability. Consumers are more ...

How can marketing managers nudge consumers to purchase those higher quality goods and services that consumers say they want? Just as “life hacks” are small changes designed to make your life easier, ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Tariffs have made headlines - and raised retail prices - all year. In the beauty landscape, though, that's only one piece of the price equation. After years of consistent price increases, consumer ...

Affordability has shifted from a rising concern over sky-high costs to a defining challenge for the insurance industry.