For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Dr. Roland Haynes and the Rev. DeQuincey Newman, Officials ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

For the eighth consecutive week, Target stores nationwide have experienced a measurable decline in customer foot traffic, a trend directly coinciding with the retailer’s controversial decision to ...