The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Philadelphia, October 21, 2021 – Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the ...

Ecommerce, health important for reaching consumers Retailers should focus their efforts on the key trends of ecommerce and health to assist consumers and help turn the perception tide, the firm ...

To enhance the effectiveness of your engagement efforts, you need to stay close to your customers and prospects—going deep by asking the right questions and listening very carefully. Your ...

UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

While consumers rate plant-based beef more favorably than its bovine counterpart on fiber, fat, saturated fat and cholesterol; they rate it less favorably on taste, protein, iron, and overall ...

BOSTON — Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it. Where once only ...

Could the biggest stumbling block to widespread electric vehicle (EV) adoption soon be fading? Lack of charging station availability has been the number one reason provided by EV rejectors for the ...

Consumer perception of the grocery industry has dropped by double digits, according to a new poll from Gallup. And grocery isn’t alone. Ratings of three industries dropped significantly this year.