Amazon has been bringing the deals on major brands ahead of Prime Big Deal Days — and Ninja kitchen appliances are no exception. In fact, the online retail giant is currently knocking up to 40% off best-selling air fryers, blenders, coffee makers and much more.

Prime Day now closer than ever, this is the time to start checking out all the best deals before they're gone for good.

Many of the deals that Amazon is advertising for its Prime Big Deal Days this month aren't your typical holiday gifts. To be sure, the company describes the sales event as "epic deals ahead of the holiday season" (note the "ahead" here).