Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

SAN FRANCISCO, June 15, 2026--tvScientific by Pinterest, the performance TV advertising platform, today announced Creative Advisor, the industry's new AI-powered creative optimization tool designed to ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Optimizing creative performance to determine the best size and color of the font for an ad’s headline and other subjective creative elements is difficult because of inherent biases. Developers at ...

Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to ...

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s common to set up tests ...